0 search results for: <AGP>“>consumer</A> marketing manager Chris Lamb said, “We are taking space in magazines such as OK and Hello and weekend supplements such as the <I>Mail on Sunday</I> to raise the profile of the Quality Standard Mark and our ‘Love QSM Pork’ message.</p><p><b></p><h4>Mothers with children</h4><p></b><BR> “The campaign will reach about two thirds of our target audience which is mothers with children and they should see it at least four times,” Lamb added.</p><p> “The PR campaign involves competitions in major newspapers which include the chance to get a full set of pork recipe booklets as well as other prizes.”</p><p><b></p><h4>Healthy, tasty and convenient</h4><p></b><BR> The campaign has been developed to enable the promotion of QSM pork as not only healthy but tasty and convenient too.</p><p> Health is an increasingly important factor in meal choices and it has grown significantly in the last ten years.</p><p> More info on QSM pork can be found at the <a href=